Joe & Sephs Popcorn

Meet Our Brand Partners

 

 

Putting the Spotlight on Joe & Sephs with Andrew McIntosh

 

What is Joe & Sephs story?

Joe & Seph's are a family business who launched in 2010 with a mission to produce the best tasting popcorn in the world. All of our popcorn and caramel sauces are handmade in London by a small team of pastry chefs. We have a range of over 50 flavours of popcorn, 10 caramel sauces and are proud to have won over 40 Great Taste Awards!

 

Who will it appeal to?

We focus on customers who want a great tasting product, and something a bit more fun than the usual sweet & salty popcorn - foodies, millennials, experiential eaters.

 

The best feedback you've received?

The best compliment is always that people just can’t stop eating the stuff - we’re really proud of our 49 Great Taste Awards too!

 

Biggest challenge you overcame in creating/growing the brand?

There’s never a dull day! It’s really interesting working together as a family, but it’s also what makes it most fun!

 

One fun fact about Joe & Sephs?

The logo represents founder Joseph’s name split in half: Joe the chef and Seph the connoisseur. Chef’s hat in logo is actually the top hat upside down.

 

What's next?

We’re releasing a brand new Popcorn Bar product, bringing our great tasting popcorn into a new impulse format