Oatein Protein

Meet Our Brand Partners



Putting the Spotlight on Oatein with Andy Dixon


What is Oatein about?

Oatein are a young British brand with a big dream to bring delicious Oaty, protein-rich goodness from the kitchen, to athletes and health minded individuals. Hand-picking the best ingredients so that each and every bite, crunch or sip of our healthy snacks are as mouth-watering and nutritious as the next.


How long have you worked with Epicurium?

Since May 2019, so we are just getting started which is incredibly exciting for the Oatein Brand. We launched in April 2016 and now supply our range of High Protein snacks to over 55 countries around the World.


Best feedback you've received?

We appeared on Dragons Den on BBC2 which showcased the brand to an audience of 5m people. In the Den, the Dragons were hugely complimentary about our brand and we were successful in receiving an investment off from Peter Jones.


Deborah Meaden called our products exceptional on Dragons Den but our best feedback comes from Consumers at the trade shows where we exhibit. Appearing on Dragons Den and receiving investment offers from Peter Jones, Touker Suleyman and Tej Lelvani.


Biggest challenge you overcame in creating/growing the brand?

As we export to so many countries, our biggest challenge was creating compliant labelling in the various countries across the Globe. Epicurium has helped introduce our products to a wider audience and in a diverse range of independent retailers.


What's next?

We recently launched our new Vegan Millionaire Crunch Bars which are Gluten Free, Sugar Free and Palm Oil Free