PHD Smart Bars

Meet Our Brand Partners

 

 

Putting the Spotlight on PHD with Gavin Wright 

 

What is PHD about?

At PhD we believe in everyday performance and deliver high quality great tasting sports nutrition.

 

The brand started in 2006 and is now sold in over 45 Countries. The Smart Range is all about packing in high protein content per serving while surpassing all tastes expectations. Our delicious Smart Bar delivers a near perfect macros with 20g protein per bar and less than 2 grams of sugar.

 

Who is PHD aimed at?

PhD Nutrition cater for elite athletes, average gym goes and anyone looking to improve their health and lifestyle.

 

Best feedback you've received as a brand?

One customer quoted "Smart bars are unreal - the best protein bars I have had to date. - taste just like you are eating an actual chocolate bar!". It's also nice to work with a Distributor that is proactive in increasing and driving distribution for a supplier. The team at Epicurium are doing things differently by adding value to the healthy Snacking Category.

 

Biggest challenge you overcame in creating/growing the brand?

Maintaining brand loyalty in such a crowded and competitive market. As a brand you must stay relevant to consumers and engage with them daily. Being innovative is key and to never stand still.

 

Tell us one fun fact?

PhD sponsor the first person in history to swim all the way around Great Britain – Ross Edgely.

 

What's next?

Science in Sport/PhD Nutrition have a goal to be the number one sports nutrition Company in the World.