Protein and Collagen Shakes

For Goodness Shakes was created in London in the early 2000s to bring athlete-level nutrition to everyday consumers. From its origins as a recovery drink trialled by competitive sportspeople, the brand has grown into one of the UK’s leading ready‑to‑drink protein shake ranges.


  • Category Leadership: One of the UK’s leading ready‑to‑drink protein shake brands with over 20 years of athlete‑led formulation expertise.
  • High Consumer Trust: Strong credentials in recovery nutrition, strength support, and functional beverages.
  • Broad Dietary Appeal: No added sugar, gluten-free, fat-free, lactose-free, an easy fit for modern dietary needs.

Each For Goodness Shake is formulated to deliver high-quality protein with no added sugar, fat-free nutrition, and gluten and lactose-free functionality, making them accessible to a range of dietary needs.