With Bold Flavours

Huligan Pretzel Crush offers a range of flavoured sourdough pretzel pieces designed for impulse snacking and novelty gifting. Each pack contains crushed pretzel chunks coated in bold, sauce-inspired flavours, delivering strong texture and flavour.


  • Differentiation: Crushed pretzel pieces offer a point of difference from standard crisps or nuts.
  • Shelf Versatility: Works across impulse, novelty, and savoury snacking.
  • Category Fit: Aligns with growth in bold-flavoured, high-crunch snack formats.

Huligan is part of The Bakers Company, a European snack manufacturer focused on baked, non-fried formats. The crush range is made with sourdough and sunflower oil, with no palm oil or added MSG. Flavours include Honey Mustard, Cheese, Sriracha Chilli, and Jalapeño, each designed to stand out in savoury snacking.