Retailer Advice

The Best Healthier Snacks for Retailers

 

 

A Lowdown on What Independent Retailers Should Know

 

 

There’s a very different game in town these days. Consumers are no longer happy simply sticking with the same tried and tested brands, it’s all about differentiation. Consumers are looking for a ‘wow’ moment, a chance to discover something different and be the first on social media with a new snack – the opportunity to influence, not just follow. Consumers' pursuit for health and wellness is impacting all aspects of life, never more than through food and drink. There's no denying it's reshaping the world of snacking in particular.

 

Vegan snacks have hit the big time, protein snacks are in the mainstream and natural energy drinks are in everyone's fridges - a few years ago these would have all been considered niche! Healthier snacking has a sky-high penetration, but retailers need to make space for healthier options and adventurous flavours to stay on trend. Research has shown 70%+ of shoppers have changed their snacking habits with a majority wanting healthier on the go options.

 

Should the average c-store retailer feel nervous about the 'try something new' agenda? Maybe not, since there’s positive evidence that embracing the overall trend for health, and stocking the right selection, can actually improve category sales. It's time you should consider introducing more protein snacks, vegan sweets, and alternative savoury snacks. It's not likely retailers will be able to continue to build success if they haven’t got anything new to offer customers. This is where we'll help you.

 

 

What Should You Be Looking For?

 

The popularity of food-to-go and healthy snacking has never been greater. Convenience and food-to-go are increasingly intertwined, with becoming increasingly critical to the prospects of most convenience stores.

 

With competition increasing, it’s time to think about how you can match up to against your local competition – including the major multiples and high street coffee chains. It's no surprise you'll see healthier snack bars such as KIND and Grenade up sold alongside branded coffees, and alternative crisps becoming a mainstay in lunchtime meal deals. Busy lifestyles and less structured eating patterns mean all day offerings are also playing a big part. Mealtimes and meal formats have blurred, resulting in a surge of snacking opportunities. The fast-paced world of snacking means it is essential to stay relevant in the market, ensuring your range is fresh, fast and healthy, as well as tasty, good value and convenient.

 

With years of experience as a dedicated healthier snacking distributor, we have learned a thing or two about what goes in to giving our customers the insight and advice they need to know about healthier impulse snacking.

 

Even though a strong online presence seems important for many retailers, it’s important to not overlook the power of your brick-and-mortar store. But the challenge for some is how to increase foot traffic and boost in-store sales. As a manager or owner, you know that having more customers in your store will lead to many more opportunities to drive sales, which leads to a bigger bottom line and a healthier business.

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CHANGING PERCEPTIONS AND WHY VEGAN IS TOO BIG TO MISS OUT
 

A few years ago, vegan acquired a hipster tone eventually translating in vegan becoming the buzz word on everyone’s lips.

 

Its surging popularity is a national phenomenon, with plant-based food festivals, campaigns and businesses booming up and down the country. If you want to know why vegan is booming, then read on.

 

Take a look at our suggestions

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WHY HEALTHIER GRAB AND GO SHOULD MATTER TO RETAILERS
 

The community convenience store and local garage have risen in importance for shoppers, but retailers need to make sure their snacks offering reflects evolving consumer demands.

 

One of the highest growth areas for snacking is the rise in convenient, innovative and, above all, healthier impulse snacks which are appearing at a rapid rate....

 

Everything you need to know about upselling

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MAKING IT A HEALTHIER AND PREMIUM BIG NIGHT IN
 

Not so much the new going out, over the past few months staying in has just been about the only opportunity for consumers to let their hair down.

 

The Big Night In is as big as it ever has been, creating demand for snacks to share, easy-eats and indulgent treats along the way. Here’s how to tempt the health conscious staying-in crowd….

 

Selected healthy snacks for your store