Misfits began in 2020 with a simple mission: to create indulgent, plant-based snacks that EVERYONE can enjoy. With over 16 million bars sold globally, Misfits has established itself as a trusted brand in the industry. Pushing the boundaries of snacking innovation to combine health and taste in a single package. Their formula: replace sugar with protein, dairy with plants and bland with delicious.

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Key Reasons to Stock Misfits

• Diverse and Irresistible Flavours: Takes a lifestyle approach to health & wellness which appeals to a wider audience than other sports nutrition brands.
• Sustainable and Carbon Neutral: 100% vegan brand and carbon neutral.
• Unique Plant-Based Indulgence: Caters to 3 needs states; high protein, vegan and indulgence.

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Misfits stands out in the market with its indulgent, plant-based snacks. These snacks cater to chocolate lovers who want to increase their protein intake, cut dairy, and reduce sugar consumption without compromising on taste. Their bars are perfect for post-workout refuelling or as an afternoon pick-me-up at the desk. With over 16 million bars sold globally, Misfits has established itself as a trusted brand in the industry. They prioritize sustainability and have taken steps to reduce their carbon footprint while delivering irresistible flavours that set them apart from the competition.

Misfits takes its commitment to the environment seriously. Since 2021, it has been carbon neutral, working with Climate Partner to calculate and offset its total impact across its operations. It measures and offsets the entire lifecycle of its products, including employee commuting, energy usage, business travel, and more. In 2022, it reduced its total carbon footprint by 33% despite significant sales growth.