Bars and Bitesize Snacks
From protein-packed pick-me-ups to indulgent little luxuries, our bars and bite-sized snacks range is designed to satisfy cravings, occasions and functional needs. Whether you’re curating a café counter, stocking a convenience fridge, or refreshing your office snack drawer, we aim to curate a range to suit a variety of consumer needs. With a focus on premium ingredients, functional benefits, and portion-controlled formats, these snacks offer the perfect balance of taste, nutrition, and convenience.
1 in 3 shoppers now choose snacks with added health benefits (Mintel)
67% of consumers say portion size influences their snack choices (FSA)
Bitesize formats are driving growth in both retail and hospitality channels (The Grocer)
Essential Sub-Categories Driving Growth
- Protein Bars: Clean energy and satiety for post-gym or mid-afternoon slumps
- Nut & Seed Bars: Natural ingredients with functional benefits and ethical sourcing
- Indulgent Bites: Chocolate-coated clusters and caramel-filled minis for treat occasions
- Fruit & Oat Bars: Wholesome, soft-baked options for breakfast or school lunchboxes
- Energy Balls: Compact, nutrient-dense snacks with plant-based appeal
- Low Sugar & Keto: Catering to evolving dietary preferences without compromising taste
- Kids’ Bites: Portion-controlled, school-approved snacks with simple ingredients
Ranging Tips
Shoppers are increasingly seeking snacks that reflect their lifestyle choices, whether that’s high in protein, low in sugar, plant-based, or simply indulgent. To build a compelling range, it’s important to strike a balance between functional formats and treat-led options, catering to a variety of shopper missions. Portion-controlled and on-the-go formats continue to resonate with busy consumers, while seasonal flavours and limited editions help drive impulse purchases and repeat visits. Dietary considerations such as vegan, gluten-free and HFSS-compliant products are now essential, not optional. And in a crowded market, brand storytelling, highlighting provenance, sustainability, or wellness credentials, can make all the difference.
