Crisps and Snacks
Offering an appealing crisps and snacks selection is more important than ever, as the category continues to grow amid shifting tastes and shopper missions. From traditional hand-cooked favourites to innovative, better-for-you alternatives, this range is designed to elevate your offering and help you stand out. With strong impulse appeal and high repeat purchase rates, crisps and snacks remain a cornerstone of the convenience and hospitality sectors. We’ve curated a range to offer not just variety, but a chance to differentiate with bold flavours, ethical sourcing, and premium formats.
Worth £3.8bn and growing by 8% year on year (Better Retailing)
Total bagged snacks have seen strong double-digit growth (The Grocer)
The better-for-you segment grew by 29% year on year (Talking Retail)
Essential Sub-Categories Driving Growth
- Flavoured Crisps: Elevating traditional hand-cooked varieties with bold, modern twists
- Fruit & Veg Crisps: Helping shoppers get their daily fix in a tasty, crunchy format
- Multi-Grain Snacks: Often baked, not fried, using the goodness of quinoa, lentils and chickpeas
- Pretzels: Reimagining the classic with cleaner ingredients and snackable formats
- Tortilla Chips: Premium alternatives to mainstream brands, with global flavour appeal
- World Flavours: Helping shoppers travel the world from their sofa with exotic combinations
- Popcorn & Clusters: Still relevant, especially for evening snacking and portion-controlled treats
Ranging Tips
Seasonal flavours are a powerful driver, think barbecue in summer or tangy salt & vinegar in colder months. Shoppers are increasingly seeking snacks that are both enjoyable and healthier, with bolder, more adventurous flavour profiles. Health expectations are higher than ever from crunchy snacks, but so too are expectations on taste and texture. It’s important to strike a balance between innovation and familiarity. Too much novelty can alienate shoppers looking for trusted favourites, while too little can lead to missed opportunities. A well-curated range should reflect both comfort and curiosity.
