Drinks
From fizzy favourites to functional wellness blends, our drinks range is crafted to quench thirst and drive discovery. Whether it’s a café cooler, an office fridge, or a grab-and-go impulse zone, this curated selection of premium, on-trend brands offers something for every mission. With gut-friendly kombuchas, clean-energy boosters, and protein-packed shakes, today’s drinks are more than just refreshing; they’re purposeful.
73% of soft drink sales now come from non-HFSS products (The Grocer)
60% of shoppers value sustainably sourced brands (Nielsen)
Wellness benefits are motivating shopper purchases in the category
Essential Sub-Categories Driving Growth
- Carbonated Drinks: Nostalgic craft formats with bold flavour and premium cues
- Energy Drinks: Clean, natural energy is reshaping the category
- Kids Drinks: Simple, honest ingredients with no added nasties
- Protein & Milkshakes: Incremental profit from on-the-go nutrition
- Enhanced Waters: Hydration with added vitamins, minerals, and flavour
- Tea & Coffee: Iced formats are booming, especially in impulse and café channels
- Still Drinks: Flavour-infused, vitamin-packed waters with wellness appeal
Ranging Tips
Health consciousness is reshaping shopper missions, but taste remains king. Branding plays a pivotal role, especially for treat-led formats like craft carbonates and iced coffees. Shoppers are increasingly drawn to drinks that deliver both flavour and function, with wellness cues, ethical sourcing, and premium packaging. To maximise impact, ensure your drinks fridge balances familiarity with innovation. Feature bold flavours, clean labels, and seasonal rotations to keep the offer fresh. Craft and quality are key to influencing shopper decisions—especially in high-traffic zones.
