Meals and Grocery
From quick meals to kitchen cupboard essentials, we aim to provide convenience, comfort, and culinary inspiration. Whether consumers are stocking up for the week, grabbing a quick meal or sorting something for that night’s dinner, our range covers everything from ready-to-heat favourites to globally inspired ingredients and better-for-you essentials. With premium brands, bold flavours, and health-conscious formats, this selection is built to serve every shopper mission—from impulse to planned purchase.
64% of shoppers would be willing to pay more for a more premium product (The Grocer)
Plant-based grocery is up 24% year on year (Kantar)
90% of consumers are more concerned about the environment since 2020 (The Grocer Breakfast Report)
Essential Sub-Categories Driving Growth
- Ready Meals: From comforting classics to chef-inspired dishes, perfect for quick wins
- Meal Kits: Helping shoppers cook with confidence, no prep stress required
- Plant-Based: Meat-free formats with high repeat rates and wellness appeal
- Breakfast & Bakery: From protein oats to gut-boosting bakes
- World Groceries: Helping shoppers explore new cuisines from home
Ranging Tips
Shoppers are increasingly mission-driven—whether it’s a quick dinner fix, a health-led pantry refresh, or a treat-led indulgence. The most effective ranges balance familiarity with discovery: trusted staples alongside bold new formats and flavours. Health and sustainability remain key motivators, but taste and convenience still lead.
