Consumer Insights

Picture this: You’ve just stocked a highly sought-after, on-trend product ahead of your nearby competitors, and yet your store is quiet. Why? Because without a strong, localised social media presence, your customers don’t know you have the goods. In today’s fast-paced retail landscape, a store’s physical location is only half the battle. Research shows that…

Each year, more customers become aware of the benefits of adding extra protein to their diets. More than half of UK consumers are seeking to up their intake of this important nutrient to assist with their fitness and lifestyle goals. It’s not a new craze, however. Its roots can be traced back to the 1960s…

The Blue Zones diet focuses on following a mostly plant-based diet, with an added emphasis on whole, unprocessed foods, moderate protein intake, and minimal red meat consumption. It emphasises fruits, vegetables, legumes, beans, nuts and wholegrains, while recommending limiting dairy and added sugar. The interesting part is there’s no one single Blue Zone diet. The…

How to attract working professionals In the UK, there are 33 million people aged 16+ in employment, showing a high opportunity for retailers to attract working professionals, generating higher sales. Working professionals have two priorities when they visit your store: convenience and ease of shopping. “You need to remove their need to think, so workers…

For many consumers, Christmas celebrations span the entire month of December – not just the day itself. But for retailers, it’s a sales opportunity that kicks off in September. Most retailers order Christmas confectionery in July, Christmas greeting cards in February, and other items a few weeks before September. “We order our range at the…