Consumer Insights

Gen Z is the future of convenience stores. In fact, according to figures from Convenience Store News’ 2023 Shopper Study, one third of its Gen Z respondents said they visited convenience stores more frequently in the past year, compared to 17% of Gen X respondents who were surveyed. To build upon this and drive younger…

The Macro-Led Lifestyle An increasing number of consumers are prioritising their health to get fit. Shoppers who are already nailing their workout and are getting serious about their goals have likely discovered the secret to maximising their gains and overall well-being, a macro-lead diet. The macro-lead lifestyle places emphasis on balancing proteins, fats, and carbohydrates within…

In today’s world, consumers are increasingly mindful of their daily choices, and the adoption of a plant-based lifestyle is gaining traction. As of 2023, approximately 1.4 million people in the UK have embraced a plant-based lifestyle, Gen Z leads the charge with research indicating that 43% are considering reducing or eliminating meat from their diets.…

Striving for a better lifestyle is an ongoing journey. However, the beginning of a new year often serves as a fresh start and a clean slate, motivating people to take action towards better thinking and better habits, making resolutions to be fitter and healthier or do more for the planet and begin living eco-consciously. That…

Guest Blog Contributed by Flower & White In the confectionery world, where indulgence often takes precedence, Flower & White has carved a unique path in their quest to create delicious treats that leave customers feeling good. Flower & White is committed to doing business in the right way, embracing sustainability as not just a goal,…

While the allure of the cinema has always been strong, the ever-increasing cost of living is influencing how people enjoy movies. For a family of four, a trip to the cinema can cost up to £45 in tickets alone! When you add in the all-important sweets, snacks and drinks it can add another £15 or…

With cost of living pressures still dominating shopper budgets, this year’s festive season is going to be all about the Big Night In. Shoppers are trading the expense of going out for upgraded nights in, and with the huge savings compared to out-of-home, shoppers are actively seeking value from great brands that meet their lifestyle…

You can’t have missed it, we’re in the midst of a mega Autumn of televised sport. Fans & enthusiasts everywhere are preparing for the ultimate big night of watching their favourite teams. Whether your guests are die-hard sports fans, casual watchers, or e-sports enthusiasts, offering the right snacks can really enhance the at-home experience. You…

Where can retailers go to find new products to sell? Whether it’s at trade shows, in retail media, in wholesaler depots or on social media, there is no shortage of new products and brands vying for your attention and shelf space. Deciding which new products to stock used to be simple. The biggest FMCG brands…