Consumer Insights

In today’s interconnected world, the culinary landscape has evolved into a vibrant tapestry of diverse flavours and tastes. The exploration of global flavours has become a journey embraced by food enthusiasts and connoisseurs alike. Howdah stands as a testament to this adventure, drawing inspiration from India to bring a unique snacking experience to the UK…

While it’s possible to run a successful shop solely with traditional convenience store staples, retailers can elevate their range by finding profitable unique and exciting products. These are the products that present shoppers with a point of difference and tie into key trends. The bonus for the store owner is that many of these niche,…

Gen Z is the future of convenience stores. In fact, according to figures from Convenience Store News’ 2023 Shopper Study, one third of its Gen Z respondents said they visited convenience stores more frequently in the past year, compared to 17% of Gen X respondents who were surveyed. To build upon this and drive younger…

The Macro-Led Lifestyle An increasing number of consumers are prioritising their health to get fit. Shoppers who are already nailing their workout and are getting serious about their goals have likely discovered the secret to maximising their gains and overall well-being, a macro-lead diet. The macro-lead lifestyle places emphasis on balancing proteins, fats, and carbohydrates within…

In today’s world, consumers are increasingly mindful of their daily choices, and the adoption of a plant-based lifestyle is gaining traction. As of 2023, approximately 1.4 million people in the UK have embraced a plant-based lifestyle, Gen Z leads the charge with research indicating that 43% are considering reducing or eliminating meat from their diets.…

Inspiring Positivity and Flavour During The Cost of Living Crisis Over the last 18 months, the impact of the cost of living crisis has been seemingly ever-present in discussions over the radio or news segments on TV, consumers are finding they have to be increasingly smarter about how they spend their hard-earned cash. Shoppers are…

Why should I make space on my shelf? Gut health and fibre is top of the agenda for shoppers. So why does the snacking category not have a suitable option? That’s why The Gut Stuff launched their high fibre bar range. Offering more fibre, cleaner ingredients and lower calories than the rest of the market,…

With the rise of healthy snacking shoppers are willing to spend that bit extra it means they’re consuming better for you replacements which make them feel good. Over the past few years we have seen the healthier snacking category move from a category that only a few upmarket retailers gave any real shelf space to…

HFSS Regulations Changes and the Shift in Snacking Trends As HFSS regulation changes come in to place, you need to keep monitoring snack trends closely over the year ahead, keeping health, sharing and impulse in mind. Over the past few years, occasions for snacking have changed. Regular snacking rather than the previous standard of three…