Consumer Insights

People know more about health and nutrition than ever before but that doesn’t change the fact that trends and lifestyles are constantly changing. A more nutritionally-savvy audience means retailers need to themselves in a great position to expand their audiences and boost sales figures. Dan Clarke, an inhouse nutritionist at leading brand Huel, gives you…

COVID-19 has accelerated the promotion of well-being brands. With consumers balancing an intense modern lifestyle with the want to care for their health, people are investing more in mental and physical well-being. What better opportunity then to fill your drinks chiller with something healthier and more attune to new lifestyles. The functional beverage trend was…

A huge proportion of today’s shoppers have no interest sugary sports drinks and actively choose functional products with no added, or zero, sugar to supplement their lifestyles. There’s many excellent products that are better for you or low in sugar, and these options are an essential for any retailer looking to elevate their drinks fridge.…

What is Family Secret all about? There is not any seasoned Poppadom bags for on the on go like this on the market, apart from Walkers, whose poppadoms are not proper poppadoms. We began with launching cooking sauces which sell via varying retailers and then added snack boxes to the range. The poppadoms box was…

As UK starts to open up these a sense of opportunity. The weekend glow is starting to become exciting again. Hitting the gym, meeting friends, social gathering and parties are all events being booked in the diary for weekends ahead. As the fun starts to come back to life, consumers are more aware of making…

Immunity and health is at the top of shopper minds. Health and healthier snacking too has never been higher on the agenda with immunity boosting products that are fortified with vitamins and probiotics, or promote good gut health and mental wellbeing, in huge demand. With ever-growing numbers of health-conscious consumers, help them balance feel-good snacking…

“Ultimately the aim has been to help workplaces keep staff on-site during breaks and mealtimes. We have been impressed with how Epicurium has enabled us to achieve this with our multiple clients.” – Anna Mason @ Everyday Essentials

The market is saturated with crisps and popcorn, using the same old snacks with the same old ingredients. Consumers are getting bored. Street food and world food is an increasingly growing trend within snacking and consumers are wanting more from brands with this and can deliver on both taste and health. One of the big…

Rightly so, people are wanting to eat a sensible, balanced diet to maintain a healthy immune system. Digestive health was already earmarked as a top trend for 2021. What was once a category dominated by just fibre is now seeing vitamins prebiotics, probiotic and fermented foods making inroads in the world of snacking. Immunity has…

With a growing culture aimed at actively encouraging and promoting healthier lifestyle choices, wellness in the workplace is fast working its way from just a buzz topic to required norm for current & prospective employees.