Consumer Insights

Not so much the new going out, over the past few months staying in has just been about the only opportunity for consumers to let their hair down. The Big Night In is as big as it ever has been, creating demand for snacks to share, easy-eats and indulgent treats along the way. Here’s how…

The UK is leading the charge as one of the fastest growing high protein snack markets in Europe. It’s worth noting that protein-based snacks are a great treat but also good news for your well-being. With protein a key nutrient within the body – both for growth and repair, so brands marketing themselves as ‘high…

“The service – the speed of delivery means no problems having to fill gaps on the shelf quickly” – Moira Dean @ Premier Dundee University

Plant-Based Becomes a Mainstay Not so long ago, mention the word vegan and it’s hemp pants, hippies, unkempt beards and bland snacks which creep to mind. Then a few years ago it acquired a hipster tone eventually translating in vegan becoming the buzz word on everyone’s lips. Its surging popularity is a national phenomenon, with…

The UK food and drink industry has seen a wave of innovation in the last few years. The snacking category is no exception. When it comes to UK eating habits, ‘healthy eating’ has been a key focus, bringing a plethora of new and innovative products to the snacking scene. 66% of snackers eat between meals…

Consumers have given food and drink brands a clear message that a better balance between healthier and tasty snacks is needed. The demand for healthier living isn’t going away any time soon. Health and wellness food market is expected to see a growth rate of 5.7% between now and 2024. Supporting and even adapting to…