Tasty doesn't have to mean naughty. Simply Roasted is made from real sliced potatoes, never fried. It has all-natural ingredients and 50% less fat. It is under 100 calories. Simply Roasted is the culmination of 10 years of specialist R&D work and £20 million investment to develop the technology to produce the perfect crisp.

• Patented Crisp Roasting Method: Culmination of 10 years of specialist R&D work and £20million of investment
• Positive Disruption on Shelf: The first and only sliced potato crisp to bridge the gap between health & indulgence.
• Vegan Friendly: Unique positioning will add incrementality to your snack range and help independents & key customers stay ahead of competitors.

Imagine giving consumers everything they want from a crisp; crunch, flavour, and satisfaction. and less of the things they don’t; calories, fat & salt. Having reviewed the most popular crisps flavours in the UK, Simply Roasted Crisps believes their range truly bridges the gap between the much-loved traditional fried potato crisp and the better-for-you option on the market. for when only a real crisp will do. Simply Roasted Crisps source & use British potatoes and all-natural seasonings whilst ensuring each bag is under 99 calories, and contains 50% less fat and 25% less salt than your average off the shelf bag of crisps.