Crafted with Authenticity

The Mad Butcher delivers a range of high-protein meat snacks crafted for modern snacking occasions. Packaged in 40g bags, the format is designed for convenience, forecourt, and hospitality channels, offering a premium alternative to chilled meat snacks.


  • Category Momentum: Meat snacking is one of the UK’s fastest-growing food trends.
  • Format Versatility: 40g ambient packs suit impulse, food-to-go, and social snacking missions.
  • Consumer Fit: Appeals to 25–45-year-old meat lovers and gym-goers.

Founded in 2022, The Mad Butcher is a UK-based brand focused on authentic, protein-rich meat snacks. Products are gluten-free and made with quality cuts, delivering strong flavour and texture in a compact format. The brand’s outercase and clip strip formats support flexible merchandising across wholesale, convenience, and on-trade outlets.