
Artisan Stroop Waffles
Embodying a rich heritage and commitment to sustainability
- UK’s Only Baked Waffle
- Employee-Owned Company
- Made in Wales
Tregroes Waffles stands for tradition, quality, and innovation. Originating from the village of Tregroes in Wales, their artisan Stroop Waffles come in sweet caramel and chocolate-coated, each carrying their passion and unique craftsmanship. Made with real butter and cinnamon, their caramel-centred waffle is a sure hit. Warm it over your customer’s favourite mug of tea or coffee to soften the centre.
Unique World Food
Strong POR
Luxury Quality
Countertop POS Included

Great with a Hot Drink

Great for Countertop Sales

Great for Food to Go
Key Reasons to Stock Tregroes Waffles
- Invested in (and by) their people: Employee-owned since 2015, Tregroes Waffles builds close relationships through mutual trust and success, ensuring a committed and passionate team and high quality.
- Carefully Sourced Ingredients: Their waffles are made from ethically sourced ingredients, using local suppliers whenever possible, ensuring quality and sustainability.
- Pride in their Heritage: With over 40 years of artisan waffle production in Wales, Tregroes Waffles embodies a rich heritage and commitment to excellence.



It all started 40 years ago when Dutchman Kees Huysmans visited Tregroes and never went home. Falling in love with the Teifi Valley, he learned to speak Welsh and turned his ‘stroop waffle’ craftsmanship into a successful local business. The tiny village of Tregroes has been home to more than 40 years of artisan waffle production. As the only baked waffle in the UK, nestled in the rolling Welsh countryside, they take pride in their heritage.