Gut Health, Vitamins & Clean Energy.
Made with British spring water
- Leading range across Gut Health, Vitamins & Clean Energy.
- Zero sugar, zero calories and no artificial sweeteners.
- Made with 100% natural ingredients.
VITAL is on a mission to make healthy drinks easier to shop, more accessible and more affordable, with a range of great-tasting functional drinks. Its award-winning Gut Health range combines live cultures and fibre with zero sugar and 100% natural ingredients.
All Vitamins. One Can
Zero Sugar, Zero Compromise
Functional Drinks, Simplified
British-Made with Purpose
Great for Offices
Great for On-the-Go
Great for Better-For-You Fixtures
Key Reasons to Stock VITAL
- On Trend Momentum: Proven performance across grocery, fitness and foodservice.
- Sustainability Focus: Strong sustainability credentials with one tree planted and maintained for every can sold.
- Fast-Growing Category: Helping simplify one of the UK’s fastest-growing soft drinks categories.
VITAL is on a mission to make healthy drinks easier to shop, more accessible and more affordable.
Spanning Gut Health, Vitamins and Clean Energy, VITAL creates great-tasting functional drinks with zero sugar, zero calories, no artificial sweeteners and 100% natural ingredients. By simplifying benefits and focusing on what consumers actually want, VITAL is helping bring functional drinks into the mainstream.
Sustainability remains at the heart of the brand. Through its partnership with Ripple Africa, VITAL plants and maintains one tree for every can sold, supporting long-term, community-led reforestation projects in Malawi.
Founded on the belief that healthier choices should be easier, VITAL is building a functional drinks brand that delivers for consumers, retailers and the planet alike.