Wild Thingz sweets sets to capture a corner of the children's confectionery market by offering great-tasting, low-sugar, zero-additives sweets. It's fun branding and stand-out packaging make it a strong alternative to its big brand competitors.

• Healthier Option: Wild Thingz answers the growing demand for organic, vegan and low-sugar treats from families seeking more mindful choices.
• Drives impulse and repeat: With bright packaging, iconic characters, and a nostalgic-meets-modern feel, Wild Thingz relevance in a shifting category, encouraging long-term loyalty with parents and children alike.
• HFSS Compliant: A fun, HFSS-friendly sweet brand that delivers strong shelf presence and aligns with future-facing consumer values.

Wild Thingz meets the evolving needs of today’s families: better ingredients, clearer labelling, and sweets that are fun without the guilt. Transparency is at the heart of the brand — no hidden sugars, no additives, and no misleading claims. The brand gives convenience retailers a fresh way to attract modern shoppers looking for exciting, feel-good treats.