Offering an appealing crisp and popcorn selection, is arguably more important than ever, as the category continues to grow amid changing tastes and trends. You'll have access to not only traditional favourites, but innovative and healthier snack alternatives, to truly elevate your offering. These ranges will help you differentiate, standing out from competition big and small, local and online.
Worth £3.8bn and growing by 8% year on year (Better Retailing)
Total bagged snacks has seen strong double-digit growth (The Grocer)
The better-for-you segment grew by 29% year on year (Talking Retail)
Feature seasonal flavours. Crisps are often associated with certain seasons, such as barbecue season in the summer or salt and vinegar season in the winter. By featuring seasonal flavours, you can tap into customer demand and boost sales. Many shoppers will seek crisps and popcorn that are both enjoyable and healthier, with bolder and more exotic flavour profiles. Health expectations are higher than ever from crunchy snacks, but so too are expectations on taste.
In general, it is important to strike a balance between innovation and familiarity when creating a planogram. Too much innovation can alienate customers who are looking for familiar brands and flavours, while too little innovation can lead to lost sales.
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