Time to refresh and invigorate the office kitchen and home pantry! These must-try bakery, breakfast, meal solutions and kids snacks are designed to make life easier (and tastier), with a large helping of innovation. Stock up on your favourites and discover new ideas from this selection of products. It's brimming with the best kitchen cupboard favourites including instant noodle pots, natural nut butter spreads and convenient breakfast options.

  • Over 100 product lines available
  • 16 Premium grocery brands
  • Ranges outperforming traditional category leaders

64% of shoppers would be willing to pay more for a more premium product (The Grocer)

90% of consumers are more concerned about the environment since 2020 (The Grocer Breakfast Report)

UK children have tucked into 308.4 million packed lunches in the past year (The Grocer)

Essential Sub-Categories Driving Growth

  • Bakery… those ingredients you’d find at home in the kitchen cupboard
  • Breakfast… on-the-go options to reflect consumers' need for convenient healthier breakfast
  • Kids… healthy bite-size treats for a school approved lunch
  • Meal Solutions… affordable premium, long-life, restaurant quality instant meal solutions
  • Spreads… less is more with these natural nut butters, appealing to a new demographic

Ranging Tips

With the vast choice available, consumers are being more conscious when deciding on that extra indulgence. Customers are looking for brands that fit with their lifestyle choices and match their ethical position, as well as something that ticks the box for a tasty treat. Shoppers are seeking convenient meals to match their busy lunch routines. When reviewing stock choices, it is important to be selective about your offering in highly competitive spaces such as nut butter, instant meal solutions and kids’ grocery.

Key Trends and Insights

February 1, 2022
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