Our refreshing range of uplifting and soft drinks are sure to quench your thirst. From individual cans of craft adult flavours to gut health boosting kombucha teas, this selection of premium and on-trend brands includes a variety of fizzy, clean-energy, and functional protein drinks to suit all types of consumers. Whether it's for the café, the office fridge or to grab on the go, refresh your range and win more shoppers right here.
Wellness benefits are motivating shopper purchases in the category
73% of soft drinks sales already came from non-HFSS products (The Grocer)
60% of Shoppers say sustainably sourced brands are important (Nielsen)
An interest in health consciousness in conjunction with changes in missions involving soft drinks. Branding can be a major motivator for consumers, especially for products associated to treat occasions like carbonated. Wellness benefits are motivating shopper purchases in the category.
Although health & well-being are now important drivers in the market, taste remains king – and suppliers need to deliver on a multitude of occasions and formats. Buyers need to ensure their drinks fridge has that extra craft and quality in order to influence shopper missions.
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