Milliways exists to offer a simple alternative to plastic-filled chewing gum. The brand focuses on using natural ingredients, removing unnecessary additives, and creating a product that doesn’t leave behind plastic waste. It’s about making gum that’s better for people to chew and better for the environment.

• Fast-Growing Category Disruptor: Milliways is the UK’s #1 plastic-free gum and the #3 gum brand overall — offering retailers a high-growth, premium product that appeals to modern consumers and adds value to the gum fixture.
• Sustainability Sells: With fully biodegradable, plant-based ingredients and plastic-free packaging, Milliways meets the rising demand from shoppers for eco-friendly everyday products, without compromising on flavour or quality.
• Clean-Label Snacking: Demand is rising for snacks free from artificial sweeteners, colours, and preservatives.

Launched in 2018 and inspired by Douglas Adams’s “Milliways, the restaurant at the end of the universe,” Milliways began after its founders discovered traditional gum contains microplastic. They set out to create “impossibly delicious” gum made from chicle and seven natural ingredients, combining taste, sustainability, and ethics.