Crunchy Plant-based SnacksBased on three simple concepts: taste, nutrition and real ingredients |
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Exotic Flavour Combinations |
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Highly Nutritious |
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Impulse & Sharing Formats |
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Lower in Fat |
Plant-Based Alternative | Better for You | Great for a Big Night In |
Eat Real's journey began in the 1960s in Nairobi, the Patel family, Dinesh and Savita, laid the foundation for what would become an extraordinary brand. Dinesh's successful venture selling crisps, popcorn, spicy peanuts, and green peas under Cofresh to cinemas and roadside stalls was more than just a business; it was a tight-knit community where everyone played a vital role. Their respect for the women running the factory showcased a unique culture that has remained central to the brand's identity.
The legacy continued with their son Priyesh joining the family business with a fresh vision. He recognized that the UK snack market was saturated with beige - primarily potatoes and wheat. Priyesh seized an opportunity to introduce pulses, grains, and legumes from their Indian and African heritage to the UK. Eat Real's pioneering use of chickpeas, lentils, and quinoa in their chips positions them as a distinctive brand in the snack industry.