Noodles, Rice Cakes & Seaweed Brings the much-loved itsu brand to retail

Authentic Formats Low Calorie 100% Recyclable Launched in 2012

Itsu’s Asian-inspired food is nutritious, light, & delicious. Made with quality ingredients, respect, precision & passion. Powerful, authentic, umami flavours and innovative fusions are the goal. Every Authentic Itsu Grocery dish is packed with vitamins, fibre & protein and over a third are plant-based.

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Authentic Asian Recipes

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Convenient Format

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Restaurant Inspired Quality

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Pioneering Sustainable Solutions

Better for You Alternative	Great for a Meal Deal	Great for a Mood Boost

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Key reasons to stock Itsu...

• Global Flavours: By stocking Itsu, retailers can provide customers with a range of flavourful and healthy options, meeting the growing demand for convenient and nutritious Asian-inspired food
• True Authenticity: The brand's commitment to using hand-crafted broths, quality ingredients, and precise preparation ensures that Itsu products stand out in terms of taste, authenticity, and overall dining experience
• Diverse Flavour Profiles: Itsu’s unique blend of ancient culinary techniques and innovative fusions offers customers a delightful and diverse flavour palette, appealing to those seeking new and exciting taste sensations

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Itsu is a vibrant Asian-inspired food brand that aims to bring the delicious and healthy flavours of Asia to a wider audience. With a focus on creating convenient and nutritious options, Itsu offers a range of products crafted with hand-crafted broths, providing authentic and flavourful noodle pots that stand out in the market. From their rice'noodles cups and udon'noodles pots made with quality ingredients and precise preparation to their seaweed thins high in vitamin B12 and iodine, Itsu ensures that every bite is a celebration of Asian culinary heritage. With a commitment to utmost care and attention to detail, Itsu strives to deliver a unique flavour experience, satisfying taste buds while nourishing the body.

The brand story of Itsu began with founder Julian Metcalfe's visit to Tokyo in 1994, where he fell in love with the harmony and precision of Japanese food. Inspired by the beauty and speed of Japanese cuisine, Julian returned to London with a mission to create a new kind of food place. In 1997, Itsu Chelsea opened its doors, followed by Itsu Soho and a steady expansion over the years. The brand's philosophy of "eat beautiful" drives its commitment to offering Asian-inspired cuisine that is not only delicious but also nutritious and accessible. With Itsu, customers can experience the flavours and traditions of Japan, Korea, China, and Vietnam, all crafted with the utmost love and care. Through their products and dedication to quality, Itsu has become a beloved brand, delighting customers and spreading the joy of Asian-inspired cuisine.

Order Itsu Wholesale

Discover more information on each flavour by clicking a product below