Leading Healthy Snacks for Kids

Fruit & cereals without added sugar or preservatives

Gently Baked Fruit Snacks
1 of 5 a Day
High Fibre Crunchy Cereal Letters
Founded in 2009

Delivering on a brand promise of 100% natural ingredients. Bear likes to keep things simple, by retaining the goodness in products and ensuring it’s trusted by parents and loved by kids.

Trusted by Parents

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All Natural Ingredients

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Engaging Branding

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Plastic Free Packaging


Great for Lunchboxes	Better for You	Great for Food to Go

Key reasons to stock Bear...

Category Leading Brand: The No.1 brand in kids fruit snacking category with 36% share. The perfect health-conscious choice for kids
Strong Brand Loyalty: A trusted brand – Kids love BEAR products and parents feel proud to give them. Suitable for all ages (24 months+)
Health Focused: Minimal ingredients. Fruit yoyos and chewy paws are gently baked, made with 100% natural ingredients, with nothing lost or added

Bear deliver on real fruit, real flavour, real fun. Making healthier choices simpler for parents, bear have something for all ages from 24 months and up, all made with no added sugar, never from concentrate and with no added nonsense. BEAR gently bakes 100% real fruit to produce great tasting fruit snacks to enjoy on the go and at home. Bear produce their products to ensure that they retain the goodness and deliver on taste.

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Discover more information on each flavour by clicking a product below

On-the-Go Baked Fruit Snacks

Gently baked fruit that is packed with nutrients & juiciness

Gentle Baked
1 0f 5 a Day
Sulphite Free
Founded in 2007

Urban Fruit snacks are packed with juiciness and nutrients, their gently baked fruit is a healthy delight. Recognising the limitations of traditional dried fruits, they embarked on a mission to revolutionise the category. Now, Urban Fruit offers a range of delicious snacks with no added sugar, high fibre content, and no sulphates.

Only Natural Ingredients

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Snack Pack & Sharing Formats

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Includes Coconut Chips

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6 Fruity Flavours


Better for You Alternative	Great for Food to Go	Great for Lunchboxes

Key reasons to stock Urban Fruit...

Healthy and Nutritious: Urban Fruit offers a range of delicious, dried fruit snacks that are naturally sweet, high in fibre, and free from added sugars and sulphates, making them a nutritious choice for health-conscious customers.
On-the-Go Convenience: These snacks are perfectly portioned and packed for convenience, making them ideal for busy customers who want a healthy option while on the move.
Diverse Flavor Profiles: Urban Fruit offers a variety of fruit options, ensuring there's something for everyone. From tangy pineapple to sweet strawberries, customers can enjoy a broad range of flavours.

Urban Fruit emerged from a simple yet profound idea: snacking should be both delicious and nutritious. Founded on the belief that dried fruit could be a fantastic pre- and post-workout snack, the brand embarked on a mission to reinvent this category. The problem was that traditional dried fruits were often laden with added sugars and preservatives, undermining their health benefits. Urban Fruit set out to change that.

Their solution? A range of delectable, nutrient-packed snacks that everyone can enjoy, free from added sugars and sulphates. Urban Fruit takes only the ripest fruits, ensuring zero waste at the source. These fruits are gently baked at low temperatures, preserving their nutrients and juiciness. The result is a convenient, on-the-go snack that doesn't compromise on health or taste.

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