Healthy January

Whether it's Veganuary, meeting the growing demand for sustainable snacks, or the needs of functional fitness goals. We've got you covered.

Whether it's eating healthier, exercising more, or reducing their environmental footprint, January will always prompt people to make a start on goals they've set for themselves.

Each of these personal goals is an opportunity to curate a satisfied customer. Support them with their resolutions and the factors that matter most and you could see a returning customer throughout January and beyond.

Explore the sections below to understand the driving factors behind customer buying choices in January as well as the products to meet these trends.


As of 2023, approximately 1.4 million people in the UK have embraced a vegan or plant-based diet, with Gen Z leading the charge.

As the popularity of vegan diet continues to soar, there's a growing demand for affordable and sustainable plant-based options, especially in the realm of snacking. 

Read the article to explore the challenges faced by those snacking on vegan diet, the reasons behind choosing plant-based alternatives, and how the snack industry is adapting to cater to these demands. Or jump right into our vegan products and browse the range.

New Year's Resolutions

The beginning of a new year often serves as a fresh start and a clean slate, motivating people to take action towards better lifestyles and habits.

Resolutions aren't limited to health goals, they extend into eco-conscious habits and sustainability practices. Nor are they only adopted at the start of the New Year.

Understanding that customers make resolutions for a variety of reasons and outcomes is crucial for successful customer retention. Read more on the button below, or browse our healthy snacks and filter with sustainability credentials that matter to your customers.

Functional Fitness Goals

In our health-conscious world, people are increasingly seeking ways to optimise their diets and overall well-being. The macro-lead lifestyle, which emphasises balancing proteins, fats, and carbohydrates, has gained widespread popularity.

Understanding the significance of macronutrients is crucial for fitness-focused consumers to maximise their health goals. Transparency makes macro-nutrient snacking easier, with clear callouts on the packaging your buyers will be able to purchase with ease.

Discover our protein and sports range on the button below, or read more about macro-nutrient diets and trends.
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