Exploring Global Flavours: Howdah’s Journey of Inspiration and Innovation

In today's interconnected world, the culinary landscape has evolved into a vibrant tapestry of diverse flavours and tastes. The exploration of global flavours has become a journey embraced by food enthusiasts and connoisseurs alike. Howdah stands as a testament to this adventure, drawing inspiration from India to bring a unique snacking experience to the UK market.

The inspiration behind Howdah

Also rooted in the inspiration of fusing traditional Indian flavours into the UK’s snacking scene, is the ability to cater to health-conscious individuals and those seeking indulgence through a deeper purpose. For each Howdah Snack purchased, the brand's inspiration shines through in its commitment to providing a valuable contribution—a nourishing school meal to a child in need.

Adventuring through taste the rise in global flavours

Recent market studies reveal a palpable shift in consumer preferences towards diverse and authentic flavours. Over 60% of UK consumers express this growing interest through their snack choices. This inclination towards multicultural culinary experiences has become a driving force behind the increasing demand for globally-inspired snacks, paving the way for brands like Howdah to flourish in the market.

The trend of exploring world flavours has steadily gained momentum over the years. Factors like globalisation, increased travel, and a growing interest in diverse cultural experiences have all contributed to this phenomenon. People are more open to experimenting with new tastes and are curious to discover the stories and traditions behind different cuisines.

Social media and the digital age have also played a pivotal role in amplifying this trend. Food bloggers, influencers, and cooking shows have showcased an array of international dishes, inspiring individuals to explore beyond their culinary comfort zones. As a result, there's a growing demand for authentic and globally inspired flavours in snacks, meals, and beverages. With the UK market leaning towards adventurous taste experiences, Howdah stands at the forefront in capturing a larger share of the market and solidifying its place as a go-to choice for those seeking diverse and exotic snack options.

Flavour Innovation or Flavour Growth (Where is this trend heading?)

There is a significant rise in the demand for diverse and international flavours in the food and snack industry. This notable trend is increasing the popularity of ethnic and global flavours with studies showing that consumers are actively seeking unique taste experiences and are more open to trying new and authentic flavours from different cultures. This surge in flavour growth aligns with Howdah’s approach of infusing traditional Indian flavours and catering to the evolving preferences of consumers looking for distinctive and adventurous taste sensations.

The positioning of Howdah in this trend is strategically placed at the intersection of authenticity, taste innovation, and social responsibility. By tapping into the growing interest in global cuisines while addressing the demand for natural, vegan, and ethically sourced options, Howdah effectively embraces and contributes to this flavour movement.

Curate Your Range of Global Flavours at Epicurium

Embrace the latest trend by registering an account with Epicurium today. With access to a vast array of global flavours, you can curate your own personalised range and discover new and exciting profit boosting snacks

Sources
<sub>1. https://www.mintel.com/
2. https://www.innovamarketinsights.com/trends/food-and-beverage-trends-drive-global-flavor-trends/
3. https://foodmatterslive.com/article/the-evolution-of-flavour-flavours-of-the-past-present-and-future/
4. https://lionelhitchen.com/how-social-media-is-shaping-food-and-beverage-trends/
5. https://www.foodingredientsfirst.com/news/trending-flavors-adventurous-tastes-and-unexpected-combinations-gain-traction-while-classics-are-given-new-twists.html</sub>