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Flower & White's Sweet Journey Towards Sustainability

Guest Blog Contributed by Flower & White

Flower & White's Sustainable Meringue Bars

In the confectionery world, where indulgence often takes precedence, Flower & White has carved a unique path in their quest to create delicious treats that leave customers feeling good.

Flower & White is committed to doing business in the right way, embracing sustainability as not just a goal, but a fundamental principle woven into the fabric of everything they do.

Last year marked a significant milestone for Flower & White as they officially embarked on their B-Corp journey. It's more than just a certification; it's a bold statement that underscores their dedication to balancing people and the planet with profit.

Flower & Whites Sustainable changes

In an industry where glossy plastic packaging often prevails, Flower & White took a courageous step back in 2020 by introducing recyclable paper bars and bites packaging. This decision wasn't just about environmental consciousness; it was also about empowering customers to play a role in recycling and reducing their own ecological footprint.

Their commitment to treading lightly on the planet extends beyond packaging choices. Collaborating with local printers to reduce their carbon footprint, they promise that every decision, big or small, contributes to a more sustainable future.

Flower & White's LED movement sensor lights, installed in every room, illuminate their commitment to energy efficiency, and the shift to renewable energy sources further solidifies their dedication to reducing their environmental impact.

The company recognises that collective efforts yield greater results, so they have involved their entire team in their sustainability journey. Bike-to-work schemes, an electric powered company car, battery recycling boxes, and initiatives to review and reduce individual carbon footprints are all part of their strategy to create a culture of environmental responsibility.

Using Sustainable Ingredients

When it comes to ingredients, from their British sugar to their free range egg whites, Flower & White prioritises sourcing locally whenever possible. Partnering with Barry Callebaut, a global leader in chocolate and cocoa products, they support the Forever Project.

This initiative focuses on prospering farmers, upholding human rights, thriving nature, and ensuring sustainable ingredients. They aim to lift 500,000 farmers out of poverty by 2025. With every one of their chocolate covered products containing 100% sustainable cocoa or chocolate, they are helping their customers to actively contribute to a more ethical and eco-friendly supply chain.

What makes a sustainable product?

Understanding the sustainability of a product can be a complex matter that involves several factors. While recycling is often the first thing that comes to mind when we think of sustainability, it's not the only thing to consider. A truly sustainable product takes into account the entire lifecycle of the product, from the environmental impact of its production to the ethical considerations of the ingredients used.

It’s not always easy, but Flower & White have always been clear that they want to do their best for their customers, their team, and the planet. They want their business to be fun, to never take themselves too seriously, to always do business the right way, and to make irresistible treats that make people happy. They wouldn’t have it any other way!


Like what you read here and want to find out more about Flower & White?

To visit the Flower & White Brand Profile click here.

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