Huel - logo huel

Complete Nutrition

On the go meal solutions and snack bars

  • B Corp
  • Number 1 UK Smart Food Brand
  • Founded 2014

Huel revolutionises the ready-to-drink market. Fuelling your day with convenience and nutrition. Packed with balanced macros, essential vitamins, and sustainability at heart. Huel is your go-to for nourishing, on-the-go meals. Alongside their RTD bottles Huel now offers high protein, low sugar vegan nutrition bars.

High Protein

Complete Meals

Strong Brand Awareness

Long Shelf Life

Huel - green tick brand profiles

Great Workout Fuel

Huel - green tick brand profiles

Great for Food to Go

Huel - green tick brand profiles

Plant-Based

Key Reasons to Stock Huel

  • Catering to Busy Lifestyles: Meet the growing demand for nutritionally complete, plant-based meal and snack options.
  • Sustainable Appeal: Offer eco-conscious consumers sustainable, convenient choices.
  • Strong Brand Presence: Capitalise on Huel's award-winning reputation for innovation in the food industry.
A bottle of Huel surrounded by cubes of caramel with salt on them
Two Huel bars on a pink background
A bottle of Huel surrounded by caramel cubes and coffee

Huel (Human + Fuel) is a pioneering nutritional solution, that provides balanced sustenance through its range of products. Launched in June 2015 by Julian Hearn, Huel addresses the modern challenge of attaining optimal nutrition in a fast-paced world. It aspires to reshape the food landscape by offering nutritionally complete alternatives that contribute to overall well-being while minimizing harm to animals and the environment.

Containing ideal amounts of the 26 essential vitamins and minerals, to give your body all the precious micronutrients it needs. Made with soluble and insoluble fibre, keeping you full and your digestive system healthy. Each bottle contains 20g of high-quality, plant-based protein, with a perfect amino acid profile. This range is packed full of great stuff from plants, with proven beneficial effects on your health.

In a world plagued by time constraints and unhealthy eating habits, Huel emerges as a beacon of change. With over 26 essential vitamins and minerals, protein, essential fats, carbs, fibre, and phytonutrients in every meal, Huel provides a nutritional solution that transcends convenience. Conventional "junk food" choices often prioritize taste over nourishment, contributing to widespread obesity and related issues. Huel challenges this norm, promoting a food culture centred around health, sustainability, and waste reduction. By fostering a shift from animal-based to plant-based diets, Huel champions a lower carbon footprint and a sustainable future.

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