The Halloween-Bonfire period contributed a whopping £488m for retailers in 2022 - talkingretail.com
The launch episode of Strictly Come Dancing 2023 was watched by an audience of 6.2 million - bbc.com
TV viewership of 2023/24 Premier League season has increased by 40% - www.sportspromedia.com
There's little doubt that getting your range right for The Big Night In can really engage shoppers on this key convenience mission and generate a very healthy return for your store.
Far from being a one-off event, The Big Night In is an entire season - and one to get excited about!
With the colder weather and darker nights drawing in, families and friends gather for parties and themed get-togethers; fans gather to support their team in all manner of sporting events; gamers host games nights; and the latest movies and streaming releases demand our attention. This is the perfect chance for you to showcase your greater breadth of choice available. Combined with the fact that shoppers want to experience a big night out in the comfort of their home, means there is huge scope to capitalise on better quality, higher profit earning, snacking options.
Entice customers looking to move away from 'the norm' in search of better, premium snacks with taste and quality at their heart. Impress shoppers by improving their experience. By upping your Big Night In snack game, you'll earn returning customers who are straying away from traditional products your competitors are selling.
We've curated snack suggestions to match a variety of customer types and shopper mission. Discover more below or speak to one of our team today for personalised product recommendations.