Top Healthy Energy Drinks
Think energy drink and you would be forgiven for immediately conjuring up images of drinks designed for teenagers - made with liquids in every colour of neon, packed with sugar and a baffling array of artificial ingredients. Now a new brand is giving energy drinks a healthy makeover - creating tasty products that burst with fresh ingredients and are packaged plastic-free….it's a whole new generation.
Virtue offer a natural caffeine source alongside a natural sweetener with no calories and no sugar. Alternative to the energy drinks on the market, Virtue offer a complete healthy alternative to other brands. Here to explain more, James Cox, Sales Director @ Virtue
Changing Landscape of Energy Drinks
Sports and energy drinks exploded on to the scene two decades ago and has since become a mainstay everyday product for many consumers in the UK. As consumers increasingly look for quick ways to reduce their daily sugar intake, innovative brands have taken the lead, replacing refined sugars with natural alternatives – making them a great choice for a range a wider audience. The notion of clean energy - drinks not packed with synthetic ingredients and sugar like traditional energy drinks - is a phrase set to become the norm.
Since the Sugar Tax April 2018, there has been more awareness with the general public in regards to Sugar and the market needed to react. React it did, so many sugar alternatives around now, mainly using Sucralose as the Sugar alternative. As the UK palate adjusts, this will become the norm.
Why Choose Virtue Clean Energy Drinks?
The Energy category has grown more than any other category within soft drinks (Neilsen data 2021). Virtue Drinks offer retailers a true healthy alternative within the energy drink category with a natural caffeine source, zero calorie and zero sugar. Don’t worry, its sweetened with a natural sweetener Stevia. From a retailer perspective, the brand stands out on shelf and is clean both inside and out.
Other brands offer artificial caffeine and/or have high sugar content within there products. Taste is critical and as more and more alternatives appear on the market, the taste will naturally improve alongside the technology of getting the best ingredients for the products. I've been into a number of retailers and they still offer the same products as they did 10 years ago and say well they sell. Yes they may sell but how many people have been in your store to look for something healthy and they have left for a forward thinking retailer down the road. We suggest a range and review every 6 months. Virtue Drinks have also secured over a £1million in recent investment round to support ongoing growth. This follows a six-figure investment from Roma and England international Chris Smalling at the start of the year. Sales have grown 120% year on year as consumers look increasingly for clean label products so it's a brand going places.
Ordering Healthier Drinking with Epicurium
Do you feel ready to get in to the market for clean and natural energy? As experts in healthy drinks, the team at Epicurium offer a carefully curated range of the best healthy snacks for retailers – from sure fire hits to some of the freshest new brands on the market. Independent brands are stealing a march on the more established brand names, driven by authenticity, meeting the hottest trends and an unique brand presence. Each can sold contributes to the conservations of plants, animals and natural communities in the rainforest. The yerba mate is Organic and Fairtrade certified and this is exactly what today's consumer is actively seeking.
With a quick turnaround of 24-48 hours, no minimum order number and free delivery on any order over £80, our team here at Epicurium can have you tapping into the most on trend snack and drink ranges in no time.