Providing for Consumer Resolutions in January and Throughout the Year
Striving for a better lifestyle is an ongoing journey. However, the beginning of a new year often serves as a fresh start and a clean slate, motivating people to take action towards better thinking and better habits, making resolutions to be fitter and healthier or do more for the planet and begin living eco-consciously.
That being said, resolutions aren't limited to January. People make positive changes in their lives all the time, and despite the challenges that come with the cost of living, more and more of us are deciding to prioritise our goals and develop healthier habits.
Read on to learn about how resolutions aren't restricted to January, the reasons we resolve for change and how you can win customers by meeting the needs of the most popular lifestyle changes.
Health Resolutions in January and Beyond
Over half of people aged 18-34 (51%) plan to set New Year's resolutions in 2024. It's no secret that many people make resolutions at the start of a new year, and the most popular ones are related to health and fitness. A significant portion of these resolutions involve altering dietary habits and increasing physical activity.
However it's not just the start of a new year that sparks a change in consumer habits, research from leading gym brand- PureGym, states that “people are slightly more likely to increase the frequency of their workouts for a holiday (26%)” as well as other significant life events such as weddings.
Stocking healthier snacks means you are ready to support your customers whenever they resolve to make a change for the betterment of their health.
Sustainable Living Resolutions
People deciding to be more sustainable can be as simple as a New Year's resolution, it may be in response to a global environmental issue, or something more unique to the individual that has meant they want to contribute towards a better planet. Whatever the reason, the trend towards sustainable lifestyles cannot be ignored.
The global push for sustainability echoes in customer buying decisions, with a striking 85% adopting at least one lifestyle change to be more sustainable in the past two years. Brands that align with these values not only contribute to environmental factors but also establish a stronger connection with their customer base as 34% of customers actively seek brands with sustainable credentials.
Understanding the sustainability of a product can be a complex matter that involves several factors. While recycling is often the first thing that comes to mind when we think of sustainability, it's not the only thing to consider. A truly sustainable product takes into account the entire lifecycle of the product, from the environmental impact of its production to the ethical considerations of the ingredients used.
By taking a holistic approach to sustainability and stocking products that cover at least one sustainability factor, you can help shoppers make more environmentally conscious choices that benefit both the planet and society as a whole.
Resolving for Better During the Cost-of-Living Crisis
Amid the cost of living crisis, consumers are re-evaluating their spending habits, and snacking trends are not immune to this shift as people respond to economic challenges.
This financial scrutiny has led to a shift in snacking habits. Consumers are becoming more mindful of their spending, but are willing to still commit to spending when it aligns with personal objectives. To read more on this topic you can visit our blog on the impact of the cost of living on consumer snacking habits here.
We've all resolved to make changes in our lives for the better at some point, we know the challenges that come with forming better habits. As a retailer, if you are offering the right products to support these personal goals, then you will be encouraging a returning customer.
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