Why Gut Health & Wellbeing Matters

Rightly so, people are wanting to eat a sensible, balanced diet to maintain a healthy immune system. Digestive health was already earmarked as a top trend for 2021. Snack and drink producers are developing new products in an expanding wellness market that has been evolving during the past few years. What was once a category dominated by fibre is now seeing prebiotics, probiotic and fermented foods making inroads. 

COVID-19 has accelerated the promotion of well-being and gut health brands. With this level of intense modern lifestyle, it’s important to be happy and healthy. Investing in our mental, physical and gut well-being is paramount for achieving better productivity results and having the proper fuel for our bodies can help to achieve these results. Here are our quick lowdown on what this means for retailers and they can help consumers keep their gut health in tip top shape...

The Rise of Well-Being Snacking and Digestive Health

In today’s modern age, we lead increasingly sedentary lifestyles. Combined with the abundance of indulgent snacks on offer and wide array of food delivery services, the fact that six in ten adults are overweight or obese, although scary, isn’t all that surprising.

On top of these behaviours, COVID-19 has forced many to confront the reality of how their lifestyle choices could be putting their health at significant risk. Not only does being overweight significantly worsen the effects of the virus, but with the imposition of lock-down confining the majority of Brits to the boundaries of their own homes for months on end, even the most active, healthy individuals are moving less and snacking more.

Likewise, convenient and compromise-free options that can be incorporated easily into peoples’ daily lives remains high on consumers’ lists of priorities. By 2030, consumers will feel more time-scarce than ever before. As they look to limit the time spent at supermarkets, the increase in spend at convenience stores that was driven by the desire to stay away from busy supermarkets during lock-down is here to stay.

A Tastewise report last year found consumers have been increasingly looking for food and beverage options that offer functional benefits during the past year. Interest has risen even more during Covid-19. In this time of global pandemic, consumers are increasingly aware of their health and practices necessary to defend it.

Which Gut Health Brands Should I Look At?

Indeed, most of us know by now that we should eat more healthily by increasing the amount of super grains we consume each day, introducing fibre-rich foods and proteins to our diet and reducing the amount of fat and processed sugars we eat.However, this awareness of the importance of healthy eating means that there are significant marketing opportunities for retailing stocking the brands and categories emphasise the health aspect of their products.Today's health conscious shopper is looking for brands packed full of vitamins, minerals and good gut bacteria such as

Abakus - Crispy Seaweed & Tapioca Crisps

Adonis - Keto Friendly Plant Protein Snacks

Boundless - 'Activated' Seeds & Nuts

Huel - Vitamin Packed Meal Solutions in a Bottle

Perkier - Super Grain Snack Bars for Sustained Energy

Wholesale Well-Being and Gut Health Brands with Epicurium

Having a wider selection of well-being and gut health ranges also not only begins opening existing customers to a wider selection of options, but also help to attract a new audience to your business and helps keeps a sense of wellness during these difficult times.

Key to achieving this success is the ability to react quickly to trends, keeping stock levels nimble and finding the right mix of popular challenger brands and niche new finds. If you're interested in keeping up with the latest health trends for 2022, then we are the ideal partner to work with.

To discover more about the world of healthier drinking browse our website or alternatively get in touch with a member of our team to discuss how to integrate new ranges into your snack and drink mix. With a quick turnaround of 24-48 hours, no minimum order and free delivery on any order over £80, our team here at Epicurium can have you tapping into the newest gut health brands, from the UK and further afield, in no time.

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