£0.00

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right

Guilt-Free Indulgent Brands Header image

Many modern consumers have a long-term goal of becoming fitter and healthier. To achieve these goals, it is important to cultivate the right habits and mindset. For many starting their health journey, this means cutting out all indulgences. However, such an approach is not sustainable in the long run and can often lead to bingeing.

When your customers do eventually decide to indulge, they need options that manage their cravings without making them feel guilty. If they are treating themselves, customers feel it should be with something worthwhile indulging in, which is achieved by opting for a snack that aligns with a value they hold, such as being a healthier version, more sustainable or a premium quality option.

Offering your customers guilt-free indulgence options will leave them satisfied and in turn more likely to return when that craving strikes again. We’ve compiled a list of guilt-free indulgent brands that will satisfy your customer cravings without too much compromise on their conscience.

Without further ado let us introduce you to the top 12 guilt-free alternatives


Yfood – Healthier Alternative to a Meal Deal

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP YFD D 001

YFood offers a complete meal solution that caters to modern lifestyles by providing both convenience and balanced nutrition. Their products prioritise essential nutrients and indulgent taste, making them ideal for customers who crave something sweet but still want to maintain a healthy diet. YFood's meals can reduce hunger for the next 3-5 hours and have the right health credentials to help customers enjoy their product guilt-free.

RRP: £3.75 / P.O.R: 26% / Piece Price: £2.79

Barebells – Healthier Milkshake Alternative

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - barebells chocolate protein milkshake new

Barebells hits that sweet spot between chocolate bars, health bars and protein bars. Similarly, between milkshakes and protein shakes. Every product from protein bars to milkshakes, is crafted with a high-protein, no-added-sugar philosophy. This means your customers can enjoy a tasty snack without having to worry about sacrificing their health goals.

Barebells Shakes - RRP: £2.55 / P.O.R: 25% / Piece Price: £1.91

Softies Protein Bars - RRP: £2.50 / P.O.R: 30% / Piece Price: £1.46

Caroboo – Healthier Chocolate Alternative

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - caroboo orange

Caroboo was the first caffeine-free chocolate brand to enter the UK market, made of sweet carob from the Mediterranean. Carob, unlike cocoa, is naturally sweet by nature which means at Caroboo’s end, less sugar needs to be added to create an equally sweet product that competes on taste. With 100% recyclable packaging and low sugar, with Caroboo you can offer your customers guilt-free indulgence that’s better for them and the planet.

Smooth & Creamy Orange - RRP: £1.69 / P.O.R: 28% / Piece Price: £1.01

Flower and White – Sustainable, Healthier Confectionery

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP FLO M 008 1

When your shoppers are on a mission for confectionery, Flower & White delivers. Light, low sugar, guilt-free indulgence. These meringue and mallow snacks offer great taste for less than 100 calories, available in multiple formats and flavours, Flower & Whites confectionery range has options to satisfy any craving without the downsides of traditional chocolate confectionery.

Meringue Bars - RRP: £1.43 / P.O.R: 26% / Piece Price: £1.06

LoveRaw - Healthier, Vegan Big Brand Alternative

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - love raw cream filled wafer bars

LoveRaw prove that vegan chocolate can be decadently indulgent and delicious! Bridging the gap between free-from/healthy snacking and chocolate. Catering for multiple shopper missions, LoveRaw offers multiple distinctive ranges of chocolate including snack balls, wafers, and traditional chocolate bars. These plant-based chocolates are an ideal alternative to traditional brands.

Cream Filled Wafer: RRP: £1.89 / P.O.R: 27% / Piece Price: £1.15

Yumma – All Natural, Healthier Sweets

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP YUM C 003 1

Yumma Candy's dedication to quality, taste, and sustainability practices matches the consumers' desire for delicious, healthy treats that are also eco-friendly. The candy is packaged in resealable and recyclable packs and the brand uses vegan and palm oil-free ingredients, ensuring that it is sustainable, and its premium quality guarantees that customers can indulge in something worth it, without the guilt.

Strawberry Fizz - RRP: £3.49 / P.O.R: 32% / Piece Price: £1.98

Vive – High Protein, Healthier Chocolate Alternative

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP VVE C 003

When better is literally on the pack, you know we needed to include it in our indulgent better alternatives list. Vive’s, vitamin-boosting brownies offer low-calorie chocolate indulgence with health credentials to boot! Your customers can indulge guilt-free with Vive whilst hitting their protein and vitamin intake goals.

Vive Better Brownie: RRP: £1.29 / P.O.R: 27% / Piece Price: £0.94

Creative Nature - Sustainable, Big Brand Alternative

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP CRE G 002 1

Creative Nature delivers a Free-From range of products trusted by the allergy community to deliver products that are safe for all. Creative Nature’s great taste award-winning Magibles are a guilt-free alternative to big-brand counterparts your customers are searching for, with sustainable packaging and 38% less sugar.

Creative Nature Magibles - RRP: £1.79 / P.O.R: 27% / Piece Price: £1.08

Doisy & Dam – Sustainable, Big Brand Alternative

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP DAD D 005 1

Doisy & Dam is a plant-based, ethically sourced, and palm oil-free chocolate brand that uses natural ingredients. They've made everything about the nation’s household favourite chocolates better, by using no dairy, no palm oil, and ethically sourced cocoa. The combination of healthier and sustainable manufacturing makes Doisy & Dam a guilt-free chocolate option for any customer looking to treat themselves.

Doisy & Dam D&D’s: RRP: £1.37 / P.O.R: 30% / Piece Price: £0.79

Made for Drink – Indulgent Premium Flavours

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP MFD C 001 1

Made For Drink crafts exceptional bar snacks, their products are designed to pair with your customer's favourite alcoholic drinks and are a go-to choice for those looking to satisfy a craving for crisps. Your customers can indulge, guilt-free, on crisps with a quality worthy of those treat-yourself moments.

English Truffle - RRP: £1.35 / P.O.R: 31% / Piece Price: £0.77

Jude’s – Sustainable, Indulgent Milkshakes

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP JUD C 002 1

As a certified B Corp, Jude's stands out as a brand that prioritises social and environmental responsibility, appealing to conscious consumers who seek products that align with their values. Deliciously indulgent and environmentally guilt-free, a winning combo for any customer looking to treat themselves to a milkshake.

Chocolate Milkshake - RRP: £1.75 / P.O.R: 44% / Piece Price: £0.97

Candy Kittens – B-Corp, Premium Confectionery

Top 12 Guilt-free Indulgent Brands to Treat Yours Customers Right - EP KIT P 004 1

Gourmet confectionery? Check. B-Corp certified? Double check. Candy Kittens are a sweet for adults that combine big flavour, honest ingredients, and beautiful packaging. A 100% vegan brand that caters to the growing market of ethical indulgence, supported by two strong principles - Best Taste and No Nasties.

Eton Mess - RRP: £3.25 / P.O.R: 30% / Piece Price: £1.90


Create your own specially curated list of guilt free indulgent brands

Use our product finder to build the right guilt-free range for your customers

Leave a Reply

Your email address will not be published. Required fields are marked *

What's New?

crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram