Plant-Powered Protein Bars The vegan, high protein, low sugar choc bar

15g Protein Plant-Based 3g Sugar or Less Founded in 2020

Misfits began in 2020 with a simple mission: to create indulgent, plant-based snacks that EVERYONE can enjoy. With over 16 million bars sold globally, Misfits has established itself as a trusted brand in the industry. Pushing the boundaries of snacking innovation to combine health and taste in a single package. Our formula: replace sugar with protein, dairy with plants and bland with delicious.

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Best Selling Vegan Protein Bar

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Flexitarian Appeal

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Driving 31% growth in Category

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High Social Media Engagement

Plant-Based Alternative	Great for Workout Fuel	Better for You

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Key reasons to stock Misfits...

• Diverse and Irresistible Flavours: Take a lifestyle approach to health & wellness which appeals to a wider audience than other sports nutrition brands
• Sustainable and Carbon Neutral: 100% vegan brand and carbon neutral
• Unique Plant-Based Indulgence: Caters to 3 needs states; high protein - vegan - indulgent

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Misfits stands out in the market with its indulgent, plant-based snacks that cater to chocolate lovers who want to increase their protein intake, cut dairy, and reduce sugar consumption without compromising on taste. Their bars are perfect for post-workout refueling or as an afternoon pick-me-up at the desk. With over 16 million bars sold globally, Misfits has established itself as a trusted brand in the industry. They prioritize sustainability and have taken steps to reduce their carbon footprint while delivering irresistible flavors that set them apart from the competition.

Misfits takes their commitment to the environment seriously. Since 2021, they have been carbon neutral, working with Climate Partner to calculate and offset their total impact across their operations. They measure and offset the entire lifecycle of their products, including employee commuting, energy usage, business travel, and more. In 2022, they reduced their total carbon footprint by 33% despite significant sales growth.

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